Another bites the dust-Highway 89 outtake
Haymaking equipment known as a "beaverslide"
For the whole time I have been working on the U.S. Highway 89 book, I have been focused on keeping the final product as affordable as possible. A fancy coffee table book would have been much easier to produce, a nice fat hardbound book that would retail for $75 or more. And ego-gratifying, unless I wanted people to actually buy and enjoy my book. No, my model of success has always been at a much lower price point. I figure that if someone picks up my book on one part of the highway, say in Yellowstone, and decides to go visit another place like Wupatki National Monument because they saw it in my book, I would have accomplished something. Which sort of means people have to be able to buy it. How many people actually buy $75 books?
Since acquiring Sagebrush Press, I have gotten a rapid education on what makes books affordable. Not everything I want can go into the book, which means some hard choices. This one didn't make it to the final round. Others did. 176 images (today, may tweak it tomorrow), but not this one, even though I can think of a thousand reasons why I like it. The story required others.
It's a better position to be in than the alternative, putting in junk to fill out the pages. I am glad to say I have all the images I need. And a few to spare. I also have some spare words, sentences that I cut to fit the copy to the layout. This highway is a big topic, all 1,600 miles of it, and everything I love about it just won't fit between two softcover, 4 color process plus gloss UV coating, perfect-bound covers (that's printer-talk for you) unless the type is really, really small. Hard choices, and I'm glad I'm the one making them. I still wish I could fit this one it though